Entry #5 Allstate Visual Rhetoric

Allstate’s “Mayhem: Baseball Dad” ad uses humor and chaos to show why insurance is important for unexpected accidents.

The ad revolves around a male character who is "mayhem" personified. He is shown as the typical dad who takes his kids’ sports games a little too seriously. In this ad, he is behind the fence of his kid’s baseball game, trying to show him how to swing the bat, when the bat he is holding suddenly flies out of his hand and hits a parked car in the parking lot.


Although the delivery of the accident may be a bit unrealistic, it shows how fast things can happen. The fastest part of the ad is when the bat flies away, showing that accidents are sudden and unpredictable. That moment creates a sense of surprise for the audience, showing how easily everyday situations can spiral out of control. The setting of the ad also plays a key role in its message about the need for insurance. It is set at a regular baseball field, a place where people wouldn’t normally expect anything bad to happen. Allstate chooses these ordinary, normal places to show that accidents can happen anywhere, at any time. The male character then appears at the end of the ad to deliver Allstate’s message and motto, that you’re in good hands if you have Allstate.

This ad is a great example of how visual rhetoric can be used to grab attention and deliver a message. All the components of the ad work well together to create a cohesive, funny ad that still gets the point across to the viewers. By using humor and everyday situations, Allstate reminds its audience that mayhem can strike at any time, and being prepared makes all the difference.

 

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